One system for every shipment, from quote to cash.
Freto unifies client bookings, operations, finance, sales and shipment tracking into a single AI-assisted platform — built specifically for freight forwarders who've outgrown spreadsheets and WhatsApp.
Growth shouldn't mean more spreadsheets.
Every new shipment adds another WhatsApp thread, another Excel tab, another portal login. The only lever forwarders have left is headcount — until it isn't enough.
Six modules. One shared source of truth.
Every module writes to the same shipment record — so ops, finance and sales are always looking at the same numbers.
AI drafts it. Your team approves it.
Freto's AI layer reads incoming RFQs, drafts quotes, flags invoice variances and predicts delays — but every customer-facing action still waits for a human yes.
Quote drafting from any RFQ format
Email, PDF, WhatsApp or a photo of a rate sheet — parsed and turned into a ready-to-send quote.
Exception detection on active shipments
Delays, missing documents and customs holds surfaced before the customer has to ask.
Invoice reconciliation at the line level
Carrier bills matched against the original quote — variance flagged the moment it lands.
From first enquiry to reconciled invoice.
Four stages, one continuous record — no re-entry, no handoff gaps.
Quote
Client or agent submits an enquiry through the app. Rates are pulled and a draft quote is ready in minutes.
Book
Approval converts straight into a job order — no re-typing shipment details into a second system.
Track & execute
Ops manage documentation and milestones on one screen while clients see live status in their app.
Invoice & reconcile
Carrier bills are matched against the quote automatically, and AR follow-ups go out on schedule.
Fits into the stack you already run.
Freto bridges with your existing tools, or replaces the spreadsheet stack entirely — your call.
Live rate & tracking data
Sync invoices & ledgers
Bridge, don't replace
Compliance & collections
Priced to the size of your operation.
Every plan includes all six modules. Pricing scales with shipment volume and seats, not feature gates.
Starter
For forwarders moving off Excel and WhatsApp for the first time.
- Up to 5 seats
- Client & agent apps
- Core ops & tracking
- Standard integrations
- Email support
Growth
For teams running multiple branches and currencies.
- Up to 25 seats
- All six modules
- AI quote & reconciliation
- Multi-branch, multi-currency
- Priority support
Enterprise
For larger forwarders with an existing TMS to bridge.
- Unlimited seats
- Dedicated onboarding
- Custom TMS & ERP bridges
- SLA-backed uptime
- Dedicated success manager
Questions ops teams usually ask.
Ready to run leaner ops?
See Freto working with a shipment like yours — book a 30-minute walkthrough with our team.